Deadline May 15th, 2020

Retail 3.0

Istituto Marangoni and Zaha Hadid have partnered on the upcoming competition for scholarship “Retail 3.0 – Develop creative interior design solutions for the new realities of fashion stores inspired by modern consumer experience trends. Designs shall be inclusive and fluid.”

Retail is undergoing a profound transformation with only a few solutions being provided. Technology has dramatically changed the way people shop, the consumers’ needs and perceptions are slowly shifting, opening the ground for new and interesting opportunities that the new generation of designers need to grasp and influence. New formats based on experience led solution and social interaction are more and more frequent.

Hybrid activities within the retail premises are studied and encouraged by developers and brands. We want to see how interior design can inspire and influence the international community’s values.

The winner will be awarded a 50% scholarship on the tuition fee.

Read the complete regulation