Firenze
Deadline May 24th, 2019

An Evolving Platform: expand the brand

"An Evolving Platform: expand the brand" is a brand new contest launched in partnership with SUGAR Luxury Multi-brand Boutiques.

The international call for ideas is designed for students graduating by October 2019 in fashion, marketing or business, as well as graduates in the same fields and professionals with relevant experience.
The contest asks participants to analyse and develop creative ideas for future extensions of the SUGAR brand and its platform/boutique, which includes product rooms, a library, a record store, a gallery, and a space for private events.

Participants shall submit a 500-word essay in English and suggest innovative ideas for the brand's marketing and communication strategies, for alternative use of the store, and customer experience.
The winner will be awarded a scholarship for the Master's course in Fashion & Luxury Brand Management that will start at Istituto Marangoni Firenze next October 2019.

Read the complete regulation